IWC Schaffhausen held its fifth annual For the Love of Cinema dinner in honor of the Tribeca Film Festival. The occasion brought out a host of A-list names including Rosamund Pike, Christina Ricci, Zosia Mamet, Adriana Liand Uma Thurman who arrived to Spring Studios in their best party attire accessorized with an IWC timepiece, naturally. On the red carpet, Pike posed for photographers in a plunging Bottega Veneta jumpsuit and a men’s Portofino chronograph style. “I wear this watch all the time; I love it,” she said. “There’s a real passion at the heart of this company, and when they say they have this love of cinema, it’s absolutely true.” As an IWC brand ambassador, Pike traveled to Beijing last summer, which opened her up to Chinese auteurs like Chloé Zhao, who was presented with IWC’s $50,000 award to make a feature-length narrative film.